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Taking four clients to ICE the gaming trade show in London meant a busy start to 2016. Our four gaming and technology clients FUGA,Lottonetix,ArenaCubeandPaylevo- all took a different focus for the exhibition. This meant that for each stand we needed to develop an individual response. Their varied objectives varied from attracting visitors to the stand to have fun, to engage with customersand encourage them to interact, raise market awareness, sell products and make new contacts. ICE is a noisy, busy and fun-filled event and so our challenge was to help our exhibitors t...  Read more
How we upped our cross-cultural game for ICE 2016
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